For Italfoam, our focus was on evolving the brand while respecting its heritage and long-standing reputation for quality furniture. The redesigned logo is a modern interpretation of the original, keeping its recognizable curves and forms but refining them for a more sophisticated and contemporary presence. The previous red and black palette was replaced with the elegant tone #a19497, supported by gray and white. This softer color direction communicates calmness, quality, and timeless appeal. Modern typography was selected to make the logotype clean and approachable, while the logo’s curves inspired a distinctive graphic pattern used across brand materials. Beyond the logo, we refreshed the full range of marketing assets, including the website, catalogs, photoshoots, leaflets, packaging, vehicle branding, uniforms, and store graphics. Every element was aligned to present a cohesive and modern identity. The result is a unified brand image that expresses Italfoam’s commitment to comfort, design, and craftsmanship in both home and office furniture.